Cultural Diversity of Entrepreneurship
Cultural diversity encompasses a multitude of
cultures or societies. It includes factors such as religion, language, age,
gender, family, sexual orientation, ethnic origin, and social status. In
contemporary societies, emerging entrepreneurial trends are influenced by key
issues of cultural diversity.
Ethnicity
and Entrepreneurship:
Ethnicity is a particular group of people or a
social group having a common, distinctive and shared culture. According to the
New American Heritage Cultural Dictionary, ethnicity refers to "identity
with or as a member of a particular racial, national or cultural group and
respect the customs, beliefs and language of that group”. Some studies on
ethnicity and entrepreneurship are highlighted:
Fra toe
(1986) points out that "ethnic enterprise" can be viewed as a
"group-level phenomenon". He argued that this was due to the
company's dependence on the group
Resources.
Other
researchers suggest that organizations
Ø The
organization's business strategy must be consistent with the Environment.
Ø When
the environment is related to group values, such as "collectivism, duty,
loyalty", for example, the alignment of business strategy is strongly
influenced by the values of the group.
Ø Ethnic.
Enz et al. (1990) argue that the group's fit with values affects business
performance more than it affects the dominant national culture.
Ø Landau
(2007) considers the role of the family as an agent of culture and cultural
values.
Ø The
family as a society.
Ø The
all structure is considered indispensable for the “understanding of management
processes of ethnic family businesses compared with traditional enterprises”.
Young
Entrepreneurs:
Young people are enthusiastically embracing
entrepreneurship as a career option. Many young people are confused about their
future in the corporate world and are willing to risk taking on their own
destiny, choosing entrepreneurship as their first career path. People are
starting to realize that they don't have to dress formally to work and talk
about budgets every day. Now they can do whatever they want. Can create jobs.
Women
Entrepreneurs:
Even after decades of legislative efforts, the
fair sex is still discriminated against in the workplace. However, small
businesses are leaders in providing economic growth opportunities for women
through entrepreneurship. More and more women are realizing that the best way
to end discrimination is to start their own business.
Part-Time
Entrepreneurs:
Starting a part-time business is a common
entry point into entrepreneurship. Part-time entrepreneurs can become
self-employed without sacrificing a steady salary and benefits. The internet
makes starting and running a side business a lot easier. Many part-time
entrepreneurs run his business online from a spare room at home. A big
advantage of part-time jobs is that there is little risk even if the company
goes bankrupt. Many part-time employees want to see if their business her idea
is going to work, if there is enough demand for their products and services,
and if they enjoy being self-employed. As they grow, many successful part-time
businesses dedicate a lot of their entrepreneur's time to making it a full-time
business.
Home-Based
and Family Businesses:
Home business is booming. A home business
allows owners to maintain a flexible lifestyle and work style. Many
work-from-home entrepreneurs enjoy being part of an open-collar workforce. A
family business is a business that is financially controlled by two or more family
members, and such businesses are an integral part of our economy.
Minority
Enterprises:
Another fast-growing area of SMEs is
minority-owned companies. Asians, Arabs, and African Americans are the minority
groups most likely to become entrepreneurs. The future is bright for this new
breed of minority entrepreneurs who are more educated, more business
experienced and more ready to run a business than their predecessors.
Retirees:
The number of older entrepreneurs is growing
as people live longer and remain active as they age. According to a study by
the Ewing Marion Kaufman Foundation, the entrepreneurial activity of 55-64 year
olds is higher than that of 20-34 year olds. One of her advantages that older
entrepreneurs have is her experiential wisdom.

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